Webinar + Q&A

BFCM ready: Quick wins before peak season

BFCM traffic can expose every point of friction in the buying journey. Join Shopify for a practical session on how to spot revenue leaks, prioritize quick wins, and get your store ready before peak season. You will leave with a focused checklist across planning, product, marketing, checkout, payments, and customer experience.

23 September 2026
10:00 AM CEST

¿Tus primeros pasos en Shopify? Comienza con una prueba gratis de 3 días

Webinar + Q&A

About the event

BFCM preparation does not have to mean rebuilding your store. In this practical session, we will walk through the trends shaping peak season, how to identify revenue leaks before traffic spikes, and which quick wins to prioritize across product pages, checkout, payments, campaigns, Shop, shipping, and support. You will leave with a focused checklist and three actions to implement tomorrow.

Spot revenue leaks

More traffic creates more opportunity, but it can also expose more friction. Learn how to use store-specific signals, Sidekick, Pulse, and Search reports to identify where shoppers get stuck and where to focus first.

Prioritize quick wins

Get a practical readiness checklist across planning, product, marketing, and customer experience, from inventory and shipping to campaign setup, discount strategy, Shop, loyalty, and support.

Reduce buying friction

See what to check before peak season, including discount codes, shipping rates, express checkout, Shop Pay, local payment methods, mobile flows, trust signals, and checkout messaging.

Meet the speakers

Eoghan O Keeffe headshot

Shopify

Eoghan O Keeffe

Senior Customer Success Manager
Ruxandra Vlad headshot

Shopify

Ruxandra Vlad

Senior Revenue Marketing Manager

Prepare for BFCM

Get practical quick wins to find revenue leaks, reduce friction, and prepare for peak season.

¿Tus primeros pasos en Shopify? Comienza con una prueba gratis de 3 días